Bit Milano , February 9-11, 2025, fieramilano (Rho)

Are you a tourism professional?

Register by 10 January 2025 and get your free ticket.

From 11 January 2025 you will be able to purchase your ticket online at a cost of €14.00, valid for all days of the event.

 

 

REGISTER NOW

 

 

Please remember that you will need your FIERA ID to proceed with registration.

 

BIT 2025

News

Highlighted

Tourism 4.0 at BIT 2025: digitalization and sustainability at the heart of evolution

Tourism is evolving towards personalized experiences, advanced technologies and a growing focus on green and socially responsible practices. The right partners will be at BIT 2025. ...

Find out more

News

BIT 2025, the unmissable exhibition looking to future of travel

As the tourism industry looks back on a summer dominated by international visitors, the spotlight is already on BIT 2025, a unique opportunity to identify segments and targets to f ...

Find out more

Italy

From villages to trails, Veneto confronts overtourism with quality

The data for the first seven months of 2024 confirm the validity of the strategy adopted by the Region: compared to the same period in 2023, both arrivals (+2.2%) and presences (+1 ...

Find out more

Press releases

Highlighted

The BIT 2025 Observatory presents the travel trends for the upcoming holidays

Find out more

Press release

BIT 2025: the International Tourism Exchange confirms itself as a reference point for anticipating travel trends

Find out more

Press release

BIT 2024, an exciting edition on the theme of personalised and year-round sustainable travel

The 44th edition of BIT – Borsa Internazionale del Turismo (International Tourist Exchange), organised by Fiera Milano, which brought together tens of thousands of travellers and p ...

Find out more

Events

Attend our training events and stay up-to-date on the world of tourism.
Here are the main topics of discussion.

 

Top trend
Eco tourism
Artificial and generative intelligence
Tool Box
Job & tourism
Startup innovation
Experiential tourism

Discover all the events

Highlights

 
 

#ifyoutravelitshows

Travel changes lives.

Discover the stories

Media Partners

Associated to